The Evisentra rule base
The public rule index behind every assessment — every encoded rule shown with its primary source and last-checked date; items still being encoded are listed in the pipeline below. Your evidence stays private; the rules never are.
Sources are public guidance and official texts; some standards (ISO) are paywalled documents — we link the official catalogue pages.
15 claim families · rules across the US (federal + state laws), California, the EU, the UK, and Canada. Substantive additions and corrections are logged in the Method history.
Carbon neutral / net zero / climate neutral
| Market | Rule | Why it applies | Source | Last checked |
|---|---|---|---|---|
| US | FTC Green Guides — 16 CFR §260.5 (carbon offsets) | Offsets must be real and disclosed; an unqualified 'carbon neutral' is deceptive without a clear basis. | source | 2026-06-25 |
| US (California) | AB 1305 (Voluntary Carbon Market Disclosures) | Applies to entities operating in California that make carbon-neutral, net-zero, or significant-emission-reduction claims within California, and to marketers/sellers of voluntary carbon offsets: required public website disclosures (project, registry, verification detail), updated at least annually; enforceable with civil penalties. | source | 2026-06-25 |
| EU | Empowering Consumers Directive (2024/825) | Amends the Unfair Commercial Practices Directive, transposed by member states, applying to consumer-facing commercial practices from 27 Sep 2026: generic environmental claims ('eco', 'green', 'climate friendly') are banned unless recognised excellent environmental performance can be demonstrated, and offset-based climate-neutrality product claims are blacklisted outright. | source | 2026-06-25 |
| UK | DMCC Act 2024 + CMA Green Claims Code | The CMA can take enforcement action on misleading green claims, and significant penalties may apply. | source | 2026-06-25 |
| Canada | Competition Act s.74.01(1)(b.1)/(b.2) (Bill C-59) + Competition Bureau environmental-claims guidelines | Product environmental-benefit claims must be based on adequate and proper testing, and business/activity claims on adequate and proper substantiation, BEFORE the claim is made; the onus is on the advertiser. The earlier 'internationally recognized methodology' requirement was REMOVED by the Budget 2025 Implementation Act (Royal Assent March 26, 2026); the testing and substantiation duties remain. Significant penalties apply (statutory maximums up to $10M or 3% of worldwide revenue; e.g., Keurig Canada paid $3M over recycling claims). | source | 2026-07-03 |
Eco-friendly / green / environmentally friendly / sustainable
| Market | Rule | Why it applies | Source | Last checked |
|---|---|---|---|---|
| US | FTC Green Guides — 16 CFR §260.4 (general environmental benefit) | Unqualified 'eco / green / sustainable' is deceptive; name a specific, proven attribute. | source | 2026-06-25 |
| EU | Empowering Consumers Directive (2024/825) | Amends the Unfair Commercial Practices Directive, transposed by member states, applying to consumer-facing commercial practices from 27 Sep 2026: generic environmental claims ('eco', 'green', 'climate friendly') are banned unless recognised excellent environmental performance can be demonstrated, and offset-based climate-neutrality product claims are blacklisted outright. | source | 2026-06-25 |
| UK | DMCC Act 2024 + CMA Green Claims Code | The CMA can take enforcement action on misleading green claims, and significant penalties may apply. | source | 2026-06-25 |
| Canada | Competition Act s.74.01(1)(b.1)/(b.2) (Bill C-59) + Competition Bureau environmental-claims guidelines | Product environmental-benefit claims must be based on adequate and proper testing, and business/activity claims on adequate and proper substantiation, BEFORE the claim is made; the onus is on the advertiser. The earlier 'internationally recognized methodology' requirement was REMOVED by the Budget 2025 Implementation Act (Royal Assent March 26, 2026); the testing and substantiation duties remain. Significant penalties apply (statutory maximums up to $10M or 3% of worldwide revenue; e.g., Keurig Canada paid $3M over recycling claims). | source | 2026-07-03 |
Recyclable / 100% recyclable
| Market | Rule | Why it applies | Source | Last checked |
|---|---|---|---|---|
| US | FTC Green Guides — 16 CFR §260.12 (recyclable) | Unqualified 'recyclable' needs facilities available to a substantial majority (~60%) of consumers where sold; caps/labels/liners must qualify too. | source | 2026-06-25 |
| EU | Empowering Consumers Directive (2024/825) | Amends the Unfair Commercial Practices Directive, transposed by member states, applying to consumer-facing commercial practices from 27 Sep 2026: generic environmental claims ('eco', 'green', 'climate friendly') are banned unless recognised excellent environmental performance can be demonstrated, and offset-based climate-neutrality product claims are blacklisted outright. | source | 2026-06-25 |
| UK | DMCC Act 2024 + CMA Green Claims Code | The CMA can take enforcement action on misleading green claims, and significant penalties may apply. | source | 2026-06-25 |
| Canada | Competition Act s.74.01(1)(b.1)/(b.2) (Bill C-59) + Competition Bureau environmental-claims guidelines | Product environmental-benefit claims must be based on adequate and proper testing, and business/activity claims on adequate and proper substantiation, BEFORE the claim is made; the onus is on the advertiser. The earlier 'internationally recognized methodology' requirement was REMOVED by the Budget 2025 Implementation Act (Royal Assent March 26, 2026); the testing and substantiation duties remain. Significant penalties apply (statutory maximums up to $10M or 3% of worldwide revenue; e.g., Keurig Canada paid $3M over recycling claims). | source | 2026-07-03 |
Recycled content (made from recycled material)
| Market | Rule | Why it applies | Source | Last checked |
|---|---|---|---|---|
| US | FTC Green Guides — 16 CFR §260.13 (recycled content) | State the % and pre- vs post-consumer split with chain of custody; don't overstate. | source | 2026-06-25 |
| EU | Empowering Consumers Directive (2024/825) | Amends the Unfair Commercial Practices Directive, transposed by member states, applying to consumer-facing commercial practices from 27 Sep 2026: generic environmental claims ('eco', 'green', 'climate friendly') are banned unless recognised excellent environmental performance can be demonstrated, and offset-based climate-neutrality product claims are blacklisted outright. | source | 2026-06-25 |
| UK | DMCC Act 2024 + CMA Green Claims Code | The CMA can take enforcement action on misleading green claims, and significant penalties may apply. | source | 2026-06-25 |
| Canada | Competition Act s.74.01(1)(b.1)/(b.2) (Bill C-59) + Competition Bureau environmental-claims guidelines | Product environmental-benefit claims must be based on adequate and proper testing, and business/activity claims on adequate and proper substantiation, BEFORE the claim is made; the onus is on the advertiser. The earlier 'internationally recognized methodology' requirement was REMOVED by the Budget 2025 Implementation Act (Royal Assent March 26, 2026); the testing and substantiation duties remain. Significant penalties apply (statutory maximums up to $10M or 3% of worldwide revenue; e.g., Keurig Canada paid $3M over recycling claims). | source | 2026-07-03 |
Biodegradable / degradable
| Market | Rule | Why it applies | Source | Last checked |
|---|---|---|---|---|
| US | FTC Green Guides — 16 CFR §260.8 (degradable) | 'Biodegradable' must break down in customary disposal within a reasonably short time (landfill rarely qualifies); unqualified claims are deceptive. | source | 2026-06-25 |
| EU | Empowering Consumers Directive (2024/825) | Amends the Unfair Commercial Practices Directive, transposed by member states, applying to consumer-facing commercial practices from 27 Sep 2026: generic environmental claims ('eco', 'green', 'climate friendly') are banned unless recognised excellent environmental performance can be demonstrated, and offset-based climate-neutrality product claims are blacklisted outright. | source | 2026-06-25 |
| UK | DMCC Act 2024 + CMA Green Claims Code | The CMA can take enforcement action on misleading green claims, and significant penalties may apply. | source | 2026-06-25 |
| Canada | Competition Act s.74.01(1)(b.1)/(b.2) (Bill C-59) + Competition Bureau environmental-claims guidelines | Product environmental-benefit claims must be based on adequate and proper testing, and business/activity claims on adequate and proper substantiation, BEFORE the claim is made; the onus is on the advertiser. The earlier 'internationally recognized methodology' requirement was REMOVED by the Budget 2025 Implementation Act (Royal Assent March 26, 2026); the testing and substantiation duties remain. Significant penalties apply (statutory maximums up to $10M or 3% of worldwide revenue; e.g., Keurig Canada paid $3M over recycling claims). | source | 2026-07-03 |
Compostable (home / industrial)
| Market | Rule | Why it applies | Source | Last checked |
|---|---|---|---|---|
| US | FTC Green Guides — 16 CFR §260.7 (compostable) | 'Compostable' needs competent and reliable scientific evidence (EN 13432 / ASTM D6400) and qualification where most consumers lack access to industrial composting facilities; home-compostable claims need home-condition proof. | source | 2026-06-25 |
| EU | Empowering Consumers Directive (2024/825) | Amends the Unfair Commercial Practices Directive, transposed by member states, applying to consumer-facing commercial practices from 27 Sep 2026: generic environmental claims ('eco', 'green', 'climate friendly') are banned unless recognised excellent environmental performance can be demonstrated, and offset-based climate-neutrality product claims are blacklisted outright. | source | 2026-06-25 |
| UK | DMCC Act 2024 + CMA Green Claims Code | The CMA can take enforcement action on misleading green claims, and significant penalties may apply. | source | 2026-06-25 |
| Canada | Competition Act s.74.01(1)(b.1)/(b.2) (Bill C-59) + Competition Bureau environmental-claims guidelines | Product environmental-benefit claims must be based on adequate and proper testing, and business/activity claims on adequate and proper substantiation, BEFORE the claim is made; the onus is on the advertiser. The earlier 'internationally recognized methodology' requirement was REMOVED by the Budget 2025 Implementation Act (Royal Assent March 26, 2026); the testing and substantiation duties remain. Significant penalties apply (statutory maximums up to $10M or 3% of worldwide revenue; e.g., Keurig Canada paid $3M over recycling claims). | source | 2026-07-03 |
Lower-carbon / reduced footprint / X% less CO2
| Market | Rule | Why it applies | Source | Last checked |
|---|---|---|---|---|
| US | FTC Green Guides — 16 CFR §260.4 (general environmental benefit) | Comparative claims need a stated baseline and a like-for-like functional unit (ISO 14026 / 14067). | source | 2026-06-25 |
| US (California) | AB 1305 (Voluntary Carbon Market Disclosures) | Applies to entities operating in California that make carbon-neutral, net-zero, or significant-emission-reduction claims within California, and to marketers/sellers of voluntary carbon offsets: required public website disclosures (project, registry, verification detail), updated at least annually; enforceable with civil penalties. | source | 2026-06-25 |
| EU | Empowering Consumers Directive (2024/825) | Amends the Unfair Commercial Practices Directive, transposed by member states, applying to consumer-facing commercial practices from 27 Sep 2026: generic environmental claims ('eco', 'green', 'climate friendly') are banned unless recognised excellent environmental performance can be demonstrated, and offset-based climate-neutrality product claims are blacklisted outright. | source | 2026-06-25 |
| UK | DMCC Act 2024 + CMA Green Claims Code | The CMA can take enforcement action on misleading green claims, and significant penalties may apply. | source | 2026-06-25 |
| Canada | Competition Act s.74.01(1)(b.1)/(b.2) (Bill C-59) + Competition Bureau environmental-claims guidelines | Product environmental-benefit claims must be based on adequate and proper testing, and business/activity claims on adequate and proper substantiation, BEFORE the claim is made; the onus is on the advertiser. The earlier 'internationally recognized methodology' requirement was REMOVED by the Budget 2025 Implementation Act (Royal Assent March 26, 2026); the testing and substantiation duties remain. Significant penalties apply (statutory maximums up to $10M or 3% of worldwide revenue; e.g., Keurig Canada paid $3M over recycling claims). | source | 2026-07-03 |
Plastic-free
| Market | Rule | Why it applies | Source | Last checked |
|---|---|---|---|---|
| US | FTC Green Guides — 16 CFR §260.9 ('free-of' claims) | 'Free-of' must hold for the WHOLE product, incl. liners, labels, adhesives, coatings. | source | 2026-06-25 |
| EU | Empowering Consumers Directive (2024/825) | Amends the Unfair Commercial Practices Directive, transposed by member states, applying to consumer-facing commercial practices from 27 Sep 2026: generic environmental claims ('eco', 'green', 'climate friendly') are banned unless recognised excellent environmental performance can be demonstrated, and offset-based climate-neutrality product claims are blacklisted outright. | source | 2026-06-25 |
| UK | DMCC Act 2024 + CMA Green Claims Code | The CMA can take enforcement action on misleading green claims, and significant penalties may apply. | source | 2026-06-25 |
| Canada | Competition Act s.74.01(1)(b.1)/(b.2) (Bill C-59) + Competition Bureau environmental-claims guidelines | Product environmental-benefit claims must be based on adequate and proper testing, and business/activity claims on adequate and proper substantiation, BEFORE the claim is made; the onus is on the advertiser. The earlier 'internationally recognized methodology' requirement was REMOVED by the Budget 2025 Implementation Act (Royal Assent March 26, 2026); the testing and substantiation duties remain. Significant penalties apply (statutory maximums up to $10M or 3% of worldwide revenue; e.g., Keurig Canada paid $3M over recycling claims). | source | 2026-07-03 |
Bio-based / plant-based material
| Market | Rule | Why it applies | Source | Last checked |
|---|---|---|---|---|
| US | FTC Green Guides — 16 CFR §260.16 (renewable materials) | Renewable-material claims need qualification (what material, how much, why renewable) and must not imply other benefits such as biodegradability. | source | 2026-06-25 |
| US (USDA) | USDA BioPreferred / Certified Biobased Product label | The USDA Certified Biobased label states a certified biobased content percentage (ASTM D6866); an uncertified 'plant-based' claim should still state a measured %. | source | 2026-07-03 |
| EU | Empowering Consumers Directive (2024/825) | Amends the Unfair Commercial Practices Directive, transposed by member states, applying to consumer-facing commercial practices from 27 Sep 2026: generic environmental claims ('eco', 'green', 'climate friendly') are banned unless recognised excellent environmental performance can be demonstrated, and offset-based climate-neutrality product claims are blacklisted outright. | source | 2026-06-25 |
| UK | DMCC Act 2024 + CMA Green Claims Code | The CMA can take enforcement action on misleading green claims, and significant penalties may apply. | source | 2026-06-25 |
| Canada | Competition Act s.74.01(1)(b.1)/(b.2) (Bill C-59) + Competition Bureau environmental-claims guidelines | Product environmental-benefit claims must be based on adequate and proper testing, and business/activity claims on adequate and proper substantiation, BEFORE the claim is made; the onus is on the advertiser. The earlier 'internationally recognized methodology' requirement was REMOVED by the Budget 2025 Implementation Act (Royal Assent March 26, 2026); the testing and substantiation duties remain. Significant penalties apply (statutory maximums up to $10M or 3% of worldwide revenue; e.g., Keurig Canada paid $3M over recycling claims). | source | 2026-07-03 |
BPA-free / bisphenol claims
| Market | Rule | Why it applies | Source | Last checked |
|---|---|---|---|---|
| US | FTC Green Guides — 16 CFR §260.9 ('free-of' claims) | 'BPA-free' must hold for the whole food-contact article (lining, coating, closure) and must not imply the substitute (BPS/BPF) is safe. | source | 2026-06-25 |
| EU | Regulation (EU) 2024/3190 (BPA in food-contact materials) | BPA is banned in the manufacture of food-contact materials (limited derogations; transitional periods to 20 Jul 2026 and 20 Jan 2028) — so an EU 'BPA-free' claim may state the legal floor rather than a distinctive benefit. | source | 2026-07-03 |
| UK | DMCC Act 2024 + CMA Green Claims Code | The CMA can take enforcement action on misleading green claims, and significant penalties may apply. | source | 2026-06-25 |
| Canada | Competition Act s.74.01(1)(b.1)/(b.2) (Bill C-59) + Competition Bureau environmental-claims guidelines | Product environmental-benefit claims must be based on adequate and proper testing, and business/activity claims on adequate and proper substantiation, BEFORE the claim is made; the onus is on the advertiser. The earlier 'internationally recognized methodology' requirement was REMOVED by the Budget 2025 Implementation Act (Royal Assent March 26, 2026); the testing and substantiation duties remain. Significant penalties apply (statutory maximums up to $10M or 3% of worldwide revenue; e.g., Keurig Canada paid $3M over recycling claims). | source | 2026-07-03 |
Reusable / refillable
| Market | Rule | Why it applies | Source | Last checked |
|---|---|---|---|---|
| US | FTC Green Guides — 16 CFR §260.14 (refillable) | A refillable claim is deceptive unless a means to refill is actually provided (return/collection system or refill product sold). | source | 2026-06-25 |
| EU | Empowering Consumers Directive (2024/825) | Amends the Unfair Commercial Practices Directive, transposed by member states, applying to consumer-facing commercial practices from 27 Sep 2026: generic environmental claims ('eco', 'green', 'climate friendly') are banned unless recognised excellent environmental performance can be demonstrated, and offset-based climate-neutrality product claims are blacklisted outright. | source | 2026-06-25 |
| UK | DMCC Act 2024 + CMA Green Claims Code | The CMA can take enforcement action on misleading green claims, and significant penalties may apply. | source | 2026-06-25 |
| Canada | Competition Act s.74.01(1)(b.1)/(b.2) (Bill C-59) + Competition Bureau environmental-claims guidelines | Product environmental-benefit claims must be based on adequate and proper testing, and business/activity claims on adequate and proper substantiation, BEFORE the claim is made; the onus is on the advertiser. The earlier 'internationally recognized methodology' requirement was REMOVED by the Budget 2025 Implementation Act (Royal Assent March 26, 2026); the testing and substantiation duties remain. Significant penalties apply (statutory maximums up to $10M or 3% of worldwide revenue; e.g., Keurig Canada paid $3M over recycling claims). | source | 2026-07-03 |
Less packaging / material reduction
| Market | Rule | Why it applies | Source | Last checked |
|---|---|---|---|---|
| US | FTC Green Guides — 16 CFR §260.17 (source reduction) | Source-reduction claims ('X% less packaging') must state the basis of comparison — less than what, measured how, like-for-like. | source | 2026-06-25 |
| EU | Empowering Consumers Directive (2024/825) | Amends the Unfair Commercial Practices Directive, transposed by member states, applying to consumer-facing commercial practices from 27 Sep 2026: generic environmental claims ('eco', 'green', 'climate friendly') are banned unless recognised excellent environmental performance can be demonstrated, and offset-based climate-neutrality product claims are blacklisted outright. | source | 2026-06-25 |
| UK | DMCC Act 2024 + CMA Green Claims Code | The CMA can take enforcement action on misleading green claims, and significant penalties may apply. | source | 2026-06-25 |
| Canada | Competition Act s.74.01(1)(b.1)/(b.2) (Bill C-59) + Competition Bureau environmental-claims guidelines | Product environmental-benefit claims must be based on adequate and proper testing, and business/activity claims on adequate and proper substantiation, BEFORE the claim is made; the onus is on the advertiser. The earlier 'internationally recognized methodology' requirement was REMOVED by the Budget 2025 Implementation Act (Royal Assent March 26, 2026); the testing and substantiation duties remain. Significant penalties apply (statutory maximums up to $10M or 3% of worldwide revenue; e.g., Keurig Canada paid $3M over recycling claims). | source | 2026-07-03 |
PFAS-free / restricted substances
| Market | Rule | Why it applies | Source | Last checked |
|---|---|---|---|---|
| US | FTC Green Guides — 16 CFR §260.9 ('free-of' claims) | A 'PFAS-free' claim must hold for the WHOLE product (coatings, inks, adhesives, barriers) and must not mislead about trace levels or definitions. | source | 2026-06-25 |
| US (Maine) | 38 MRSA §1614 — PFAS in Products | Category sales prohibitions phase in (2023 carpets/fabric treatments; 2026 cleaning products, cookware, cosmetics, textiles; 2029 further categories) with manufacturer notification duties and a broad 2032 ban unless a use is deemed currently unavoidable. | source | 2026-07-03 |
| US (Minnesota) | Minn. Stat. §116.943 ('Amara's Law') | Bans intentionally added PFAS in 11 product categories (from Jan 1, 2025, with some categories delayed to 2026), manufacturer reporting due Jan 1, 2026, and a comprehensive 2032 prohibition unless a use is deemed currently unavoidable. | source | 2026-07-03 |
| US (California) | AB 1200 (2021) — plant-fiber food packaging | Since January 1, 2023, no person may distribute or sell plant-fiber food packaging containing regulated PFAS in California; chemicals-of-concern disclosure duties apply to cookware. | source | 2026-07-03 |
| EU | Regulation (EU) 2025/40 (PPWR), Art. 7 — PFAS in food-contact packaging | The EU Packaging and Packaging Waste Regulation restricts intentionally added PFAS in food-contact packaging above set thresholds — a product design/market-access rule that sits alongside claim rules. | source | 2026-07-03 |
| EU | Empowering Consumers Directive (2024/825) | Amends the Unfair Commercial Practices Directive, transposed by member states, applying to consumer-facing commercial practices from 27 Sep 2026: generic environmental claims ('eco', 'green', 'climate friendly') are banned unless recognised excellent environmental performance can be demonstrated, and offset-based climate-neutrality product claims are blacklisted outright. | source | 2026-06-25 |
| UK | DMCC Act 2024 + CMA Green Claims Code | The CMA can take enforcement action on misleading green claims, and significant penalties may apply. | source | 2026-06-25 |
| Canada | Competition Act s.74.01(1)(b.1)/(b.2) (Bill C-59) + Competition Bureau environmental-claims guidelines | Product environmental-benefit claims must be based on adequate and proper testing, and business/activity claims on adequate and proper substantiation, BEFORE the claim is made; the onus is on the advertiser. The earlier 'internationally recognized methodology' requirement was REMOVED by the Budget 2025 Implementation Act (Royal Assent March 26, 2026); the testing and substantiation duties remain. Significant penalties apply (statutory maximums up to $10M or 3% of worldwide revenue; e.g., Keurig Canada paid $3M over recycling claims). | source | 2026-07-03 |
Natural / non-toxic / chemical-free
| Market | Rule | Why it applies | Source | Last checked |
|---|---|---|---|---|
| US | FTC Green Guides — 16 CFR §260.4 (general environmental benefit) | 'Natural' / 'chemical-free' are not environmental claims; define the term or avoid it. | source | 2026-06-25 |
| EU | Empowering Consumers Directive (2024/825) | Amends the Unfair Commercial Practices Directive, transposed by member states, applying to consumer-facing commercial practices from 27 Sep 2026: generic environmental claims ('eco', 'green', 'climate friendly') are banned unless recognised excellent environmental performance can be demonstrated, and offset-based climate-neutrality product claims are blacklisted outright. | source | 2026-06-25 |
| UK | DMCC Act 2024 + CMA Green Claims Code | The CMA can take enforcement action on misleading green claims, and significant penalties may apply. | source | 2026-06-25 |
| Canada | Competition Act s.74.01(1)(b.1)/(b.2) (Bill C-59) + Competition Bureau environmental-claims guidelines | Product environmental-benefit claims must be based on adequate and proper testing, and business/activity claims on adequate and proper substantiation, BEFORE the claim is made; the onus is on the advertiser. The earlier 'internationally recognized methodology' requirement was REMOVED by the Budget 2025 Implementation Act (Royal Assent March 26, 2026); the testing and substantiation duties remain. Significant penalties apply (statutory maximums up to $10M or 3% of worldwide revenue; e.g., Keurig Canada paid $3M over recycling claims). | source | 2026-07-03 |
Made with renewable / green / clean energy
| Market | Rule | Why it applies | Source | Last checked |
|---|---|---|---|---|
| US | GHG Protocol Scope 2 Guidance | Disclose the instruments (RECs / PPAs / guarantees of origin) and distinguish market- from location-based. | source | 2026-06-25 |
| US (California) | AB 1305 (Voluntary Carbon Market Disclosures) | Applies to entities operating in California that make carbon-neutral, net-zero, or significant-emission-reduction claims within California, and to marketers/sellers of voluntary carbon offsets: required public website disclosures (project, registry, verification detail), updated at least annually; enforceable with civil penalties. | source | 2026-06-25 |
| EU | Empowering Consumers Directive (2024/825) | Amends the Unfair Commercial Practices Directive, transposed by member states, applying to consumer-facing commercial practices from 27 Sep 2026: generic environmental claims ('eco', 'green', 'climate friendly') are banned unless recognised excellent environmental performance can be demonstrated, and offset-based climate-neutrality product claims are blacklisted outright. | source | 2026-06-25 |
| UK | DMCC Act 2024 + CMA Green Claims Code | The CMA can take enforcement action on misleading green claims, and significant penalties may apply. | source | 2026-06-25 |
| Canada | Competition Act s.74.01(1)(b.1)/(b.2) (Bill C-59) + Competition Bureau environmental-claims guidelines | Product environmental-benefit claims must be based on adequate and proper testing, and business/activity claims on adequate and proper substantiation, BEFORE the claim is made; the onus is on the advertiser. The earlier 'internationally recognized methodology' requirement was REMOVED by the Budget 2025 Implementation Act (Royal Assent March 26, 2026); the testing and substantiation duties remain. Significant penalties apply (statutory maximums up to $10M or 3% of worldwide revenue; e.g., Keurig Canada paid $3M over recycling claims). | source | 2026-07-03 |
In the rule pipeline
Being encoded next — each entry ships only after primary-source verification, and is logged in the Method history:
- Ocean / recovered plastic claims (OBP certification)
- Microplastic-free claims (EU REACH restriction 2023/2055 + US Microbead-Free Waters Act)
- Certified sourcing / deforestation-free (FSC / PEFC + EU Deforestation Regulation)
- France AGEC packaging-claim rules
- EU Packaging & Packaging Waste Regulation rows for packaging families
- Australia (ACCC greenwashing guidance) as a covered market
Missing a claim family or market you need? Tell us — demand moves the pipeline.