Insights
Evidence-first notes on green-claim readiness — no hype, sources linked.
One Evidence Set, Every Buyer Questionnaire
Answering the same green-claim evidence request over and over is a symptom, not the job. One organized evidence set can satisfy many buyers and many reporting regimes — here is why the questions rhyme.
Carbon Neutral Claims Are Entering a Harder Era
Why 'carbon neutral' is the fastest-tightening claim in green marketing — the useful side of credits, the weak side, and the rules now arriving.
LCA Is Powerful, But It Is Not a Magic Permission Slip
What an LCA can genuinely support, the four quiet choices that shape every result, and why one number is never marketing permission.
The End of Vague Green Claims
Three regulators on two continents have converged on the same demand: specific, qualified, evidenced claims. What that means in practice.
Packaging Claims Are Materials Science Claims
Why packaging claims fail on the layers nobody mentions — liners, coatings, adhesives — and how to review a pack the way a challenger would.
Food Footprints Are Moving From Category Averages to SKU Evidence
Category averages built the public's food-impact intuition. They cannot carry a printed product claim — here is what fills the gap.
Not legal advice. Decision-support only. Questions or challenges: [email protected].